---
title: "Minds — the digital brain of a real persona | Minds"
canonical_url: "https://getminds.ai/guide/minds"
last_updated: "2026-05-19T11:20:03.667Z"
meta:
  description: "A Mind is a validated AI persona built from public signal and psychological models. Create one in under a minute, edit everything, query at 80–95% accuracy."
  "og:description": "A Mind is a validated AI persona built from public signal and psychological models. Create one in under a minute, edit everything, query at 80–95% accuracy."
  "og:title": "Minds — the digital brain of a real persona | Minds"
  "twitter:description": "A Mind is a validated AI persona built from public signal and psychological models. Create one in under a minute, edit everything, query at 80–95% accuracy."
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---

Minds Team

# **Minds — the digital brain of a real persona**

A Mind is a validated AI persona built from public signal and psychological models. Create one in under a minute, edit everything, query at 80–95% accuracy.

# Minds

A Mind is a digital brain of a real or target persona. It answers the way that person would — grounded in their public history, their stated worldview, and a psychological profile built from personality, values, and buying behavior. Not a generic chatbot guess. A simulation.

## What makes a Mind accurate

Creating a Mind is not prompt engineering. Under the hood the platform runs roughly 100× deeper research across the public web than a single LLM call, then runs that evidence through real psychological models. The output has matched real human data at 80–95% accuracy without any manual cleanup.

That accuracy is what lets you ask a Mind _"would you pay €29/month for this?"_ and take the answer seriously.

## What you can do with Minds

- **Clone a specific person** — experts, customers, thought leaders, or yourself — from a LinkedIn URL, a website, or a persona doc.
- **Model a target audience** — a description like _"B2B CMO at a Series-B SaaS, 25–250 employees"_ is enough.
- **Build an expert panel** — a CFO, a legal advisor, a creative director you can consult on demand.
- **Simulate personas you'd never reach in a real study** — hard-to-recruit segments, competitors' customers, cross-cultural audiences.

## Where Minds live

Open the **Minds** section in the sidebar:

- **Personal** — Minds you've created, visible only to you
- **Shared** — Minds shared with you by teammates
- **Public** — community-created Minds available to everyone

Search by name, expertise, or tag.

## Creating a Mind

1. Click **+ Add** at the top of the sidebar.
2. Give it a name (e.g. _"Sarah — CMO at mid-market SaaS"_).
3. Feed the platform signal — any of:
   - A LinkedIn URL, website, or social profile
   - A PDF (persona doc, interview notes, research report)
   - A short keyword description
   - Raw text
4. Hit create. The system ingests the data, extracts the psychological signal, builds the profile, and generates a portrait. About 30 seconds end-to-end.

Your Mind appears in **Personal**, ready to chat.

For the full creation walkthrough, see [Creating a Mind](https://getminds.ai/guide/my-mind).

## Chatting with a Mind

Click any Mind and select **Chat** to open a one-on-one. From inside a group chat, click a Mind's name in a response to pull them out for a deep-dive while staying in the same conversation.

Use `@name` in a multi-Mind chat to direct a message at a specific persona; without a mention, all Minds respond.

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_Minds are the foundation. Once you've built a few, [group them up](https://getminds.ai/guide/panels) and ask your whole audience at once._